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Research papers

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018
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Citation

Mercer and Cordell (2018a, September 23). Unifying measures of customer experience and satisfaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unifying-measures-of-customer-experience-and-satisfaction-9425


Research papers

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Chenyang Li, Wander Meijer
Company: GlobeScan Incorporated
May 13, 2018
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Citation

Li and Meijer (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue


Videos

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Wander Meijer, Chenyang Li
Company: GlobeScan Incorporated
May 13, 2018
×

Citation

Meijer and Li (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue-9286


Research papers

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers
Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray
Companies: Market Analysis, GlobeScan Incorporated
September 26, 2008
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Citation

Deshmukh, Hetherington, Kritski and Echegaray (2008a, September 26). The impact of climate change on business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-climate-change-on-business


Research papers

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference
Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter
Company: GlobeScan Incorporated
September 21, 2005
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Citation

Hetherington, Kritski and Coulter (2005a, September 21). Understanding citizen expectations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-citizen-expectations